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The Museum

Sampoerna's Founder Story
Museum Exhibits
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A member of the International Council of Museums.

The Museum offers a truly unique experience for visitors. Discover the story of the founding family and the development of Sampoerna's business, and observe a real hand-rolled production facility with more than 400 women hand-rolling cigarettes at a speed of more than 325 cigarettes per hour.

Vision & Missions

To be regarded as a Museum Leader in Indonesia


  1. Active participation in preserving art, culture and history in regional and national level
  2. Boost museum role as a vehicle to communicate the heritage of humanity and developments
  3. Transform into a creative space for developing creativity, learning center and ideas exchange space.
  4. Strengthen HoS as one of top tourist destinations in Indonesia
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