
In 1913, Seeng Tee and Tjiang Nio business had grown to the point where it was informally incorporated under the name of Handel Maatschappij Lem Seeng Tee, which evolved into Handel Maatchappij Sampoerna later. After World War II, the company settled the name into PT Hanjaya Mandala Sampoerna.

For Seeng Tee, it was important his products catered to all levels of the population. Hence, he struck into the low-class cigarettes market made from cheaper tobaccos and contained artificial flavors and fragrances.
Despite producing low-priced cigarettes, Seeng Tee’s true business was focused to manufacture and selling high-priced cigarettes from the finest tobaccos and natural spices. The core of the family’s production would continue to be colored cigarettes paper that was the fashion of that day. However, the practice of using colored paper may have been more driven by the lack of proper imported cigarette paper than by the desire of the kretek manufacturers to differentiate their products from the white tobacco brands.

As time goes by, Seeng Tee’s responsibilities shifted from selling cigarettes to trading raw material and packaging. Initially, he shipped tobaccos from Madura and Zanzibar cloves he bought from a local trader. Until he found Manado’s cloves less expensive than Zanzibar’s yet offer the same smooth taste as Zanzibar cloves. Originally, Zanzibar cloves were used for Dji Sam Soe formulas, yet as cloves harvesting improved, Indonesian resources were allowed to use for family’s blend specifications.
Seeng Tee and Tjiang Nio also made white machine-made cigarettes such as Sampoerna Star, Summer Palace, and Statue of Liberty. Sampoerna Star itself is the first filtered cigarettes in Indonesia, while kretek products names were simply the blending number code such as “123”, “720” and “678”.